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liquidtreat newsletter listing:
...But in many cases, double-timing entrepreneurs have little choice but to operate undercover. Kate Stein launched her start-up, a Boston-based maker of humorous headgear for women called Over the Top Tiaras, while working in promotions at the search engine Lycos, keeping her venture secret for half a year. "Management generally frowned on that kind of thing," says Stein, who feared losing her rapidly deflating Internet job. On the other hand, the slowdown left her restless. "I was bored, getting out of work early most days," she says. "But my own business was exciting--and a backup plan in case there was no turnaround." So Stein maxed out her vacation days to attend trade shows and took advantage of her colleagues' technical expertise to help build her website. For economic reasons, Lycos finally laid her off this past August. But Stein wasn't particularly troubled by the news--the tiara business was finally getting to be too much to handle part-time, anyway. "I couldn't keep up with orders, production, and all of that in my off-hours," says Stein, 31. "I was constantly exhausted, with no time for a love life, walking my dog, or even taking a nap." She's since found free desk space at a friend's office, increased her product line from five to 15 designs, and doubled her sales. The only downside? Having to pay for her own health insurance...
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